For BD Teams

Up-Lead Sales Academy

Train your BD team to sell like humans — not like a spam folder. Authentic, conversation-first sales coaching for teams of reps, built especially for entry-level talent.

Request a custom proposal

Who it's for

Built for teams of BD reps

The Sales Academy is our team version of Up-Lead coaching. Same in-the-trenches approach as our 1-on-1 work — just built for a whole team. It's especially powerful for entry-level business development reps who are still forming the habits that will define their careers.

Entry-level reps

The people picking up the phone and sending the first email. We help them build the right instincts before bad habits set in.

Growing BD teams

Teams scaling outbound who want consistency in how every rep shows up, not a dozen different (and desperate) styles.

Sales leaders

Managers who'd rather invest in their people than churn through them — and want reps who actually stick around.

What we cover

The skills that separate good reps from forgettable ones

We focus on the human side of selling — the part no script teaches.

Selling without commission breath

Buyers can smell desperation from a mile away — that "I need this deal" energy. We coach reps to lead with value and genuine curiosity, so trust does the selling instead of pressure.

From spammy to intentional & authentic

Copy-paste blasts get ignored. We help reps trade volume-for-volume's-sake for outreach that's personal, intentional, and worth replying to.

How to have valuable conversations

The best reps turn a call into a real conversation — asking better questions, listening for what matters, and creating value before they ever ask for anything.

How it works

Our 1-on-1 approach, built for a team

Same structure that works one-on-one — adapted so a whole team grows together.

Step 1

We learn your team

We start by understanding where your reps are, what they're selling, and where conversations break down.

Step 2

We coach in the trenches

Regular sessions focused on real calls, real emails, and real conversations — not theory. Reps practice, get feedback, and apply it the same week.

Step 3

Habits that stick

The goal isn't a one-time pep talk. It's reps who sell with confidence and authenticity long after the program ends.

Pricing is custom — because your team is

Every team is a different size, at a different stage, selling something different. So we build a proposal around your team rather than a one-size-fits-all package. Tell us a little about your reps and we'll put together pricing and a plan.

Request a custom proposal

A few details about your team and we'll be in touch.

Outreach quality, confidence on calls, conversion, ramp time for new hires — whatever's top of mind.

We'll follow up with pricing and a plan tailored to your team.

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Got it — thank you

We'll review your team's details and follow up with custom pricing and a plan. Want to talk sooner? Grab a time that works for you.